Wendy Hubbard

Consumer Insights Manager

Hort Innovation

Wendy Hubbard is a dedicated category and insights professional with over two decades of experience across consumer goods. Her expertise lies in identifying opportunities and challenges using multiple data sets and transforming these insights into compelling narratives that drive business growth. She is currently the Insights Manager at Hort Innovation, where she manages consumer insights initiatives for the Australian horticulture industry.

Unlocking Growth: Understanding Mushroom Consumers and Category Perception

Wendy’s presentation will dive into the world of mushroom consumers, exploring their purchasing habits, usage patterns, and attitudes. By gaining these insights, we can develop targeted marketing programs that drive demand and unlock new growth opportunities for the mushroom category.